Our marketplace continues to evolve and present new challenges and opportunities for marketers. Numerous drivers are impacting this change, including:

• The number of new chemical entities approved is declining while the number of patent expirations increases.
• Physicians are losing prescribing autonomy as payors influence treatment approaches.
• Managed care continues to redefine the provision of quality, cost-efficient care by integrating pay for performance and disease-management strategies with traditional cost-containment measures.
• The elder population is booming. Medicare Part D has provided a pharmacy benefit to millions of seniors; however, formulary structures and discounting have impacted access and margins.
• The number of hospitals continues to decrease. Those that are thriving have implemented innovative P&T practices and care-management strategies (ie, the integration of the hospitalist).
• Patients continue to increase their healthcare knowledge and are more involved in managing their own benefits, both by choice and as a result of cost shifting from employers.

Strategic Healthcare Alliance (SHA) can assist you in navigating these markets to ensure awareness, acceptance, adoption, and use.